BY Guest
30 Jun
FANZO and Guinness Partner To Help Guinness Fans Enjoy The Best Pint In France This Autumn
What’s The Headline?
FANZO and Guinness Partner To Help Guinness Fans Enjoy The Best Pint In France This Autumn
What Are We Doing?
- Partnering with Guinness to raise awareness and increase visits to 30 ‘hero’ venues across France that offer a superior live sports experience and the very best Guinness.
How Are We Doing It?
- Kronenbourg (which distributes Guinness in France) identified the 30 best venues to drink a perfect Guinness across Paris, Lyon and Marseille.
- These venues are given a FANZO venue profile to raise awareness amongst fans searching for rugby online in France, and those travelling to the country from the UK and Ireland.
- A dedicated microsite promoting these venues is shared by both FANZO and Guinness across digital comms, social media campaigns and in venues with physical promotional material.
Why Is This Exciting?
- It’s a brilliant way for Kronenbourg to support key customer accounts across France with the guarantee of incremental footfall during an autumn of exciting rugby activity.
- Loyal Guinness fans from across the world, travelling to France, have a destination point to discover where they can enjoy a great pint of the black stuff on foreign turf (not always an easy job).
- A single microsite acts as a consolidated destination point for all communication, helping the brand convert their brand awareness into tangible commercial impact in the on-trade.
