Looking ahead, the new year already feels pregnant with opportunity.

Here’s an overview of the most exciting work we’re doing with brands, broadcasters and rights holders across FANZO in early 2024.

Bundaberg - Australia

We’re in the final weeks of a partnership with Bundaberg Rum, official drinks partner of Cricket Australia.

Running throughout the Test summer in Australia, FANZO is helping drive footfall into 100 key precinct venues before engaging sports fans with a digital quiz for the chance to win exclusive Bundy merchandise and enter a draw for $50k.

Canal+ - France

Two and a half years into our partnership we’re thrilled that Canal+ are supporting hundreds of the best independent sports venues in France by funding their FANZO subscriptions.

450 out-of-home sports venues will be able to take advantage of our best-in-class marketing tools, time-saving features and increased footfall free of charge for a full year when they sign up for a Canal subscription.

Carlton United Breweries (CUB) - Australia

Fresh from signing a new long-term deal to deliver Australia’s most popular digital tipping game for the next three years, we’re ready to launch our biggest Footy Tipping campaign yet, supporting 650 out-of-home venues.

A nationwide campaign, running in partnership with the country’s two biggest professional leagues - the AFL and NRL - we’ll be activating across three different CUB brands - Victoria Bitter, Carlton Draught and Carlton Dry - depending on the territory.

Guinness - Island of Ireland

This spring, FANZO continues our long association with Guinness to help them activate in 1,500 venues during the Guinness Six Nations.

Using FANZO’s tech, the campaign will drive sports fans into local pubs throughout the tournament so they can ‘spin for a win’ on pints of Guinness.

On top of that branded merchandise, Guinness Men’s Six Nations tickets and money-can’t-buy rugby experiences are up for grabs during a string of live events being hosted by Irish rugby legends in February.

This activation includes a couple of firsts we’re very excited about - with Guinness confirmed as the title sponsor of the Women's Six Nations, we’re thrilled to be activating the Women’s tournament in Ireland for the first time.

Likewise, we’ll be helping to champion their non-alcoholic beer, Guinness 0.0, for the first time throughout this period with free sampling and prizes.

Heineken - UK

Throughout late spring and early summer, we’re supporting Heineken’s promotional activity in 5000 venues as they activate their sponsorship of the men’s and women’s UEFA Champion League as well as the European Rugby Champions Cup.

FANZO will be driving sports fans into participating Heineken venues with a 2-4-1 offer. Once there, the thrill of the big match will get dialled up even further in-venue predictor games for the chance to win exclusive football and rugby prizes.

London Pride - UK

We’re thrilled to support Fuller’s pubs throughout February’s international rugby.

We’ll be promoting the group’s London Pride activity, helping them win during the rugby by driving increased footfall into venues, bookings for live sport and giving fans the chance to win free pints of London Pride and great rugby prizes.

Meanwhile in America...

Towards the end of 2023 we were delighted to sign a major deal to take FANZO's technology to the USA.

From this spring, more than 12,000 out-of-home venues will get access to the best sports marketing tools available for commercial premises through an exciting partnership. More details next time.

To find our more about FANZO's work with brands, broadcasters and rights holders, please contact [email protected].